As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with...
Read MoreThe way software is being sold, especially cloud software has been revolutionized. First, there was Marketing 2.0, then came Nurture Marketing which morphed into Inbound Marketing; quite frankly, I’m losing track (… and so do many of us that may not be early adopters, or...
Read MoreThis is blog no. 2 in our 3-blog series about aligning sales and marketing. In the last blog we talked about how there has been a sea change going on in the sales and marketing works since the early 2000s, and described the need for...
Read MoreThis is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues around executive and sales and marketing buy-in into the shift to ABM, as well as how to drive needed cultural changes...
Read MoreIf you’ve been following our blog, you know we’ve been writing for a while about modern sales and marketing techniques (aka Account Based Marketing (ABM), Nurturing Marketing, or Marketing 2.0). Describing core trends such as the need for greater sales and marketing cooperation, implementation of deep marketing analytics,...
Read MoreOne July 4th we had our annual BBQ – as every year, it was a nice opportunity for us to get together since we’re a virtual company. We can always count on lively debates because, frankly, we hail from all over the demand generation map...
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