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About Us

Predictable Go-to-Market for B2B cloud software startups

Our Why

After years of successfully generating pipeline for B2B Silicon Valley cloud software startups, we synthesized our experience into an analytics-based, highly predictive methodology we call “Growth Architecting” (read more about Growth Architecting in our blog).

Our organized approach combines strategy and implementation with executive coaching and team development into an integrated, ready-to-go demand gen engine tuned to reliably hit goals.

We implement an integrated go-to-market strategy, quickly ramp up sales pipeline with high quality, closeable opportunities, and leave behind a scalable system that lets you know where you stand and where you are going … on budget.

Fractional CMO and COO

  • Johannes has 10+ years experience scaling B2B cloud software companies as a CMO and COO.
  • With teams ranging from 4 to 400 people, he has scaled numerous B2B demand gen implementations from nearly zero to 75% of new business pipeline in 9 to 18 months. With his team he has produced a cumulative $400M in closable B2B pipeline.
  • Being half-German and half-Californian, he not only executes efficiently and on budget with a highly analytical approach, but also knows how to get creative and innovate pragmatic solutions to difficult problems.

Our team, partners, and tools

Our team and partners have worked together for years and have the talent you will need on tap: From expert digital marketers to hyper-rational strategists to demand generation specialists, sales execs, designers, content marketers, and business operations.

We work with mainstream MarTech applications like Marketo, Hubspot, Salesforce, Pipedrive, InsightSquared, Bizible, LeanData, Salesloft, etc.

To help you with your demand generation needs, we project manage end-to-end, B2B go-to-market projects with our talented, ready-to-go partners: