Avoid unpredictable pipelines and missing growth goals with precise growth planning
- Investors pay a premium for predictable bookings growth and therefore for accurate spend efficiency and growth modeling.
- Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need, by when, and from which origins to make our bookings goals?“
Growth Architecting – ROI
Observed, tangible benefits:
- Faster response to changes in demand and sales velocity
- Reassign $’s / resources from inefficient program(s)
- Save 0.25+ FTE in planning from business / revenue operations
- Clear goals for board, sales, or marketing meetings; less prep time
Growth Architecting – Who we’re well suited for
If you believe in growth being not only art but also science, value transparent data sharing, and you are thoughtful … you will like our approach
RAMP
Startup, Seed, Series A or B:
- You’re a CEO, COO, CMO, or CRO/CCO
- Early stage B2B cloud software startup
- You want an inexpensive, yet tailor-made, high velocity demand generation engine that can scale
- You’re innovative, data-driven, and action-oriented
- You’re looking for fast results
SCALE
Series C, D, or E:
- CMO, CRO, CEO, VP Demand Gen or Bus Ops
- B2B cloud software; growing professional services
- You want to grow faster and more predictably, and optimize your demand gen spend & infrastructure
- You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline
VALIDATE
Board or Investor:
- Angel, VC, or PE investor, or board member
- You’ve seen the PPTs but don’t believe the math
- Want certainty that new sales and marketing budgets have predictable pipeline results and are efficient
- You are highly analytical, understand modern demand gen engines, and prefer data over opinions
Testimonials
Predictive Bookings Model
I hired Johannes’ organization to develop a predictive bookings model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to develop a working model.
Strategic Marketer
Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals.
Marketing Leader
Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.
Pragmatic and Effective
Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.
Instrumental and Creative
Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.
Growth Architecting – Blog
Thought leadership content around predictably and measurably scaling B2B bookings pipeline
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Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack
As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger co...
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B2B Tech Marketing Community Weekly Newsletter: July 29, 2020
2020 JULY 29 FOCUS: “Resuming growth on a reduced budget”: Welcome back to our newsletter. As the pandemic is taking its course, economic life goes on. Most B2B technology marketing teams by now have cut budgets or resources, and with the focus n...
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“B2B Marketer’s Survival Guide: Adapting to a Changed Landscape” – Webinar Video & Presentation
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the foll...
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