B2B Tech Marketing Community Weekly Newsletter: Oct 29, 2019
2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”:
Thank you for subscribing to our newsletter. This week we are highlighting a few posts and articles we found useful for practitioners trying to implement ABM and derive value from it.
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Background Articles explaining ABM and various implications:
- Good read: Jon Miller’s predictions for marketing’s post-ABM challenges – Link
- Aligning sales and marketing – Key to Successful ABM – Link
- More on aligning sales and marketing from Matt Heinz – Link
- The Growth Architecting Daily – Link
Pro:
- The different types of data To execute ABM successfully – Link
Con:
- A classic from Forbes: “ABM – Hype or hope for B2B marketers?” – Link
Implementation suggestions:
- TOPO’s definitive guide to ABM – Link
- More from TOPO: 11 tactics to drive your ABM process – Link
- Matt Heinz on the need for Executive Commitment to make ABM work – Link
UPCOMING EVENTS AND WEBINARS
- Nov 7: “Open Mobile & Digital Experience Summit”; Register here
- Nov 19 – 21: LeanData’s “OpsStars – Journey to Revenue Operations”; Register here
- Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here
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We wish you a great week; thank you,
Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com