{"id":6890,"date":"2020-01-30T19:25:34","date_gmt":"2020-01-31T03:25:34","guid":{"rendered":"http:\/\/marqetu.com\/?page_id=6890"},"modified":"2020-08-22T19:08:35","modified_gmt":"2020-08-23T02:08:35","slug":"solutions","status":"publish","type":"page","link":"http:\/\/marqueeproject-sites.com\/marqetu\/solutions\/","title":{"rendered":"Solutions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221; content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1580159054165{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;65px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">&#8220;Growth Architecting&#8221; = Strategy + plans + pipes<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner css=&#8221;.vc_custom_1594516876871{background-color: #f2f2f2 !important;}&#8221; el_class=&#8221;growth-architecting&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;7092&#8243; img_size=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\">Strategy &#8211; Quantify growth<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ol>\n<li style=\"text-align: left;\">Growth and budget baselines<\/li>\n<li style=\"text-align: left;\">&#8220;Precision Segmentation&#8221; targeting<\/li>\n<li style=\"text-align: left;\">Competitive value proposition<\/li>\n<li style=\"text-align: left;\">Board \/ CXO meeting prep<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;7114&#8243; img_size=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Plans &#8211; Model &amp; track<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ol>\n<li style=\"text-align: left;\">Science of revenue &#8220;Revenue Framing&#8221; and realistic, trackable growth forecasting<\/li>\n<li style=\"text-align: left;\">Optimize budgets and model scenarios<\/li>\n<li style=\"text-align: left;\">Monthly goals &amp; OKRs \/ KPIs<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;7113&#8243; img_size=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Pipes &#8211; Deliver pipeline<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ol>\n<li style=\"text-align: left;\">Fractional CMO, executive coaching<\/li>\n<li style=\"text-align: left;\">Tracking &amp; corrective action<\/li>\n<li style=\"text-align: left;\">Skilled fulfillment team<\/li>\n<li style=\"text-align: left;\">Project management<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221;][vc_column][vc_empty_space height=&#8221;85px&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/5&#8243;][vc_column_text css=&#8221;.vc_custom_1580413577505{padding-top: 15px !important;padding-bottom: 15px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Pragmatic launch plans<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Don&#8217;t miss a growth beat. <\/strong>Pull us in when you need to (re)build your growth pipeline in record time<\/p>\n<p>We start with <strong>precisely targeting your winning segments<\/strong> and <strong>tightening your competitive value proposition<\/strong>, so it also delivers on social media in 300-characters.<\/p>\n<p>By the time we\u2019re done, you\u2019ll have <strong>scalable demand generation<\/strong>, ongoing <strong>revenue modeling<\/strong> and <strong>metrics <\/strong>to stay on track, a <strong>growth-optimized budget<\/strong>, and an <strong>integrated, low-cost MarTech stack<\/strong> to predictably hit your go-to-market goals.<\/p>\n<p><strong>Why reinvent the wheel?<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/5&#8243;][vc_single_image image=&#8221;7156&#8243; img_size=&#8221;large&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row anchor=&#8221;cohort&#8221; css=&#8221;.vc_custom_1582069205797{padding-top: 70px !important;padding-bottom: 70px !important;background-color: #1e73be !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text css=&#8221;.vc_custom_1582069573330{padding-bottom: 40px !important;}&#8221;]<\/p>\n<h2 style=\"color: #ffffff; text-align: center;\">&#8220;Revenue Framing&#8221; &#8211; Quantifying and visualizing growth<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff; text-align: center;\">&#8220;Pipe Composer&#8221;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7158&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<ul style=\"color: #ffffff;\">\n<li>Set up drag-and-drop pipeline modeling tools like Funnelytics or Geru<\/li>\n<li>Easy to visually brainstorm and to quickly quantify different lead sources<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;85px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff; text-align: center;\">&#8220;Cohort Modeling&#8221;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7159&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<ul style=\"color: #ffffff;\">\n<li>Our own engine models bookings from all your lead sources, with volumes, sales velocities, and conversion rates calibrated using your data<\/li>\n<li>Simulate growth to optimize budget spend scenarios<\/li>\n<li>Quantify goals and KPIs to easily stay on track<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff; text-align: center;\">&#8220;Pipe Visualizer&#8221;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7160&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<ul style=\"color: #ffffff;\">\n<li>D3.ja Sankey tools visualize your pipeline, so you can intuitively compare different growth and spend scenarios<\/li>\n<li>Great for CXO, board, or staff meetings to communicate your growth \u2026 and goal attainment throughout the year<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1582070351426{padding-top: 70px !important;padding-bottom: 70px !important;background-image: url(http:\/\/marqetu.com\/wp-content\/uploads\/2020\/02\/background-image-4.jpg?id=7165) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_row_inner css=&#8221;.vc_custom_1565390674373{padding-top: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7164&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1594517085315{margin-top: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff;\" href=\"http:\/\/bit.ly\/2Sp1xAX\"><span style=\"color: #ffffff;\">Image credit to InboxInsight.com<\/span><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1580429863097{padding-top: 10px !important;}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Precisely defined segments<\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1594480936802{margin-top: 15px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left; font-weight: 400;\"><span style=\"color: #ffffff;\">Concentrate\u00a0your $&#8217;s on tightly identified targets<\/span><\/h3>\n<p><span style=\"color: #ffffff;\"><strong>You know what doesn\u2019t cut it anymore?<\/strong> Targeting segments simply by vertical, geo, size, or title, buying a database and starting to cold-call. You can\u2019t scale cost-effectively and you miss prospects\u2019 online journeys.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In the age of digital marketing, you can save precious $&#8217;s if you manage to <strong>get more than 3% closure rates out of your leads<\/strong>, and you\u2019re only buying databases, ads and campaigns that exactly aim at who has and will be buying your offerings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left; font-weight: 400;\"><span style=\"color: #ffffff;\">This means addressing two challenges:<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">How to <strong>tighten your market focus<\/strong> using deep firmo-, demo-, and psychographic segmentation? E.g. by leveraging ML tools, online data, and CRM data analyses to know your resonating buyers in great detail.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">And how to <strong>define the exact channels, campaigns and messaging<\/strong> that will attract those buyers when they\u2019re looking for (your) solutions to their pains?<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1580415346777{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text css=&#8221;.vc_custom_1594950913622{padding-bottom: 40px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Distinctive Value Proposition<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Quantify &#8220;Value-Add&#8221;<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>We define value as &#8220;incremental profits&#8221;, i.e. how much they gain by using your offering<\/li>\n<li>Then we determine how your offering accrues &#8220;incremental profits&#8221; to your buyers<\/li>\n<li>Read more in our <strong><a href=\"http:\/\/marqetu.com\/b2b-tech-marketing-community-weekly-newsletter-nov-21-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>newsletter<\/u><\/a><\/strong> and <a href=\"http:\/\/marqetu.com\/category\/value-proposition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>blog<\/u><\/strong><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Build &#8220;Messaging Hierarchy&#8221;<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>Extract qualitative statements of where and how \u201cvalue is accrued\u201d and convert those into a logical, easy to follow messaging framework<\/li>\n<li>Export this framework into narratives and positioning which become the foundation of your company\u2019s differentiation<\/li>\n<li>Read more in our <strong><a href=\"http:\/\/marqetu.com\/category\/value-proposition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>blog<\/u><\/a><\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Catchy &#8220;Why Us?&#8221;<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>And then we work with you to add emotional appeal and verve<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6697 size-large\" style=\"font-size: 16px;\" src=\"http:\/\/marqetu.com\/wp-content\/uploads\/2019\/11\/blog-value-prep-1024x559.jpg\" alt=\"\" width=\"1024\" height=\"559\" \/><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1582071070714{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #1e73be !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1580432511596{margin-left: 60px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1580434076527{margin-right: 60px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1565390674373{padding-top: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1580432922509{padding-top: 10px !important;}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Scalable MarTech architecture<\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1598148331859{margin-top: 30px !important;}&#8221;]<span style=\"color: #ffffff;\">You are probably using sales and marketing automation tools, sales acceleration apps, predictive modeling, account-based marketing (\u201cABM\u201d), or even machine learning. They all promise to grow pipeline.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left; font-weight: 400;\"><span style=\"color: #ffffff;\">But technology alone won\u2019t get you there.<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">You also need a\u00a0<\/span><span style=\"color: #ffffff;\"><strong>CXO-level, ready-to-go growth architecture that can take you to market<\/strong>. A strategic blueprint whose numbers hang together<\/span><span style=\"color: #ffffff;\">, with clear target segmentation, and a distinctive value proposition.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Once your strategic purpose is thus clarified, then it\u2019s time to buy \/ optimize your MarTech stack so you only pay for what you need. And so you know if you\u2019ll be making your pipeline and bookings goals.<\/span><\/p>\n<h3 style=\"text-align: left; font-weight: 400;\"><span style=\"color: #ffffff;\">Vs. getting buried under vanity marketing stats that have no line of sight to your bookings goals.<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7168&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1594517076028{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1565391102069{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text css=&#8221;.vc_custom_1594481152825{padding-bottom: 40px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Our job is to make you successful, and we can &#8230; at speed<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Why &#8220;Growth Architecting&#8221;?<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>You want an integrated, proven approach that is both strategic and tactical, and that is ready to go in days or weeks, not months<\/li>\n<li>You can\u2019t waste time with reinventing the wheel, or with hiring specialized skills or paying an army of contractors to train them<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Why &#8220;Science of Revenue &#8220;?<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>By being highly analytical and metrics-driven, our modeling tools and techniques are results oriented and give you early warnings<\/li>\n<li>When we implement data transparency and accountability, it enables accurate and predictable growth planning<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Why &#8220;B2B Cloud Startups&#8221;?<\/h3>\n<ul style=\"font-size: 18px;\">\n<li>Cloud software companies&#8217; new business starts on the web. Capturing leads efficiently online and converting them into high quality sales pipeline is the name of the game<\/li>\n<li>If your revenue is between $0M and $100M, we have a proven track record of rapidly delivering pipeline as well as quickly creating a scalable demand generation engine<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221; content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1580159054165{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;65px&#8221;][vc_column_text] &#8220;Growth Architecting&#8221; = Strategy + plans + pipes [\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner css=&#8221;.vc_custom_1594516876871{background-color: #f2f2f2 !important;}&#8221; el_class=&#8221;growth-architecting&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;7092&#8243; img_size=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text] Strategy &#8211; Quantify growth [\/vc_column_text][vc_column_text] Growth and budget baselines &#8220;Precision Segmentation&#8221; targeting Competitive value proposition Board \/ CXO meeting prep&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-6890","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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